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MEMORY MAKER | HOW VISTAPRINT IS SUPPORTING DEMENTIA AUSTRALIA

Supporting Australians living with dementia, their families and carers

VistaPrint is supporting Dementia Australia by launching Memory Maker: a campaign committed to helping Australians who are living with dementia as well as their families and carers. VistaPrint’s curated range of photo gifts aim to support reminiscence therapy by capturing stories, supporting communities and sparking memories – with 5% of all Memory Maker sales donated to Dementia Australia.

Memory Maker, dementia & the importance of photos

We explain what reminiscence therapy is and how photo gifts can help to support Australians who are impacted by dementia. Because, photos are so much more than images – they capture the past and brighten the present.
Remembering moments
Reminiscence therapy – which relies on scents, sounds or photographs – can help to improve or strengthen ‘episodic memory’. A photo, for example, may act as a trigger to momentarily remember a special time, place or person in their life.
Reliving memories
Photos can also help people living with dementia to relive certain memories. Whether it’s a certain object that sparks a thought or a photo book that triggers a memory, reminiscence therapy can help people to reconnect with their past.
Fostering connection
While reminiscence therapy aims to support those living with dementia, it can also help to foster connection and provide meaningful moments between those impacted by dementia such as friends, family and carers.
Improving communication
Recalling past events can provide an opportunity for people living with dementia to reflect on their life, express their emotions, consider their memories with perspective and experience a sense of social connection.

5% of every Memory Maker product sold will be donated to Dementia Australia

To show your support, purchase a Memory Maker product and VistaPrint will donate 5% of all sales to ensure every product purchased is a gift that gives back. Not looking for a photo gift? You can also donate directly to Dementia Australia to show you care.

Photo gifts to capture the moments that matter most

From mugs to cushions and wall art, photo gifts support reminiscence therapy in their ability to trigger memories. 
And that’s why we’ve curated this collection of gifts that are designed to do exactly that.

Organisation staples to simplify their everyday

From carers to people living with dementia and their loved ones, we’ve curated this collection 
to make planning, scheduling and note taking a little bit easier (and a lot more personalised).

Keith and Beverley’s Story

We speak with Keith Davies whose wife, Beverley Davies, was diagnosed with dementia. Keith shares his moving story and Dementia Australia’s CEO Tanya Buchanan explores the Memory Maker collection and how it supports reminiscence therapy.

Give a gift that keeps on giving – from memories to special moments and beyond.

With over 433,300 Australians currently living with dementia and 1.7 million involved in their care, Memory Maker is a cause that is close to so many Australians and one worth getting behind.

Want to get involved and show your support? Memory Maker has been inspired by reminiscence therapy and the role that photos (or scents and sound) can play in sparking memories for those who are living with dementia. That’s why we’ve created an exclusive Memory Maker collection. From personalised photo books to truly unique mugs as well as wall calendars, note books, cushions and magnets – our range of photo gifts are designed to spark memories and foster connection.

VistaPrint will donate 5% of all Memory Maker profits to Dementia Australia so every mug or magnet purchased is a gift that’s giving back to the organisation and the wonderful work that they do. And don’t forget – every effort (no matter how big or small) can help to make a difference in supporting Australians who are living with or impacted by dementia.

Learn more about Memory Maker

A: Reminiscence therapy is a treatment that uses senses such as sound, scents or physical objects to help people with dementia to remember certain events, people, and places from their past. For example, a photo book might act as a trigger to help someone with dementia recall, remember and even relive moments from their past. Backed by research, the therapy has shown positive results in its ability to increase cognitive function, overall quality of life and reduce depressive or neuropsychiatric symptoms among people with dementia. It can also reduce behavioural symptoms, reduce apathy, increase well-being and improve cognition for those living with dementia.

A: VistaPrint’s range of photo gifts can help to support reminiscence therapy. Photographs can play an important role in triggering certain memories in a person’s past and providing them with an opportunity to recall, remember and relive that memory. Whether it’s a wedding, a special holiday or a birthday, photographs can help to bridge the gap between a person’s past and present. Offering a range of photo gifts including personalised mugs, photo books, magnets, coasters and calendars, there’s a variety of gifts that we have included on this page that tap into the power of photographs and their connection to the practice of reminiscence therapy.

A: VistaPrint believes in the importance of supporting our community, giving back to those in need and making positive changes – wherever possible. It’s estimated that over 433,300 Australians are currently living with dementia and 1.7 million Australians care for or support people living with dementia. Memory Maker is an opportunity to raise awareness about dementia and more specifically, reminiscence therapy. It’s also an opportunity for VistaPrint to give back to the incredible work that Dementia Australia does each and every day.

A: Showing your support is simple! You can either purchase one of the VistaPrint x Dementia Australia products featured on this page or you can donate directly to Dementia Australia. You can also learn more about dementia by heading to their website which provides a range of resources for people living with dementia as well as their families and carers.


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