Custom Product Labels

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Add professional and informative product labels to everything you sell. Explore fully customisable design templates and an easy design upload.
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Choose one of our templates

Browse designs

Choose one of our templates

Add professionalism and information to your packaging with custom product labels.

NEW: Holographic & recycled materials
26 size options
10 material options
7 shape options
2 finish options
Quantities from 4 to 4,800+

Want to say more with your packaging? From bottles and jars to bags and more, our custom product labels provide all the space you need to share important information with customers. They also make it easier for customers to spot your products on shelves and in stores. Just peel, stick and add your signature style to everything you sell.

Our custom product labels are available in multiple sizes and materials to suit a range of needs. Selling food or beverages? Add nutritional facts, ingredients and other key details. Own an apparel store? Stick care instructions onto your packaging so customers know how to make their purchases last. Whatever you’re selling, we offer labels in different shapes so you can create packaging that’s as unique as your products. Plus, you can order a minimum of four labels to sample options before committing to a larger quantity.

Ready to start creating your custom product labels? First, explore our assortment of fully customisable design templates – or upload an original one. Next, add your logo, business name and other custom touches to make it truly yours. Once you’re happy with your design, choose the size, shape and material that works best for you. Then, we’ll take care of the rest – professionally printing and delivering your order. Your custom product labels will arrive with self-stick adhesive backing, looking crisp, polished and ready to impress.

Vistaprint offers Custom Product Labels design templates in assorted styles.

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Reviewed by 783 customers

Great quality every time!

13 Feb 2026 | Morris P. |

Verified Buyer

I've ordered several times from vista prints and the sticker have always been clear, durable and high quality! I will continue to order from them for my business!

Perfect branding

11 Feb 2026 | Chloe W. |

Verified Buyer

Great for small business branding, good size & printing looks great 😊

Great value

10 Feb 2026 | Donald C. |

Verified Buyer

Great value for price and quality. No limitations on order quality which is a great thing.

Print jobs take to long

10 Feb 2026 | Jacinta M. |

Verified Buyer

Sadly the quality is getting worse but The time it tales to receive a simple print job is getting crazy. I can get a tshirt from you in 3 -4 days which is great. . . . but a simple label print job in black and white takes a month. ? thats just crazy.

Response from Vistaprint Customer Care Team:

Sentimos que hayas constatado que la calidad de nuestros productos está empeorando. Por supuesto, esta no era la impresión que queríamos darte. Podrías ofrecernos detalles y fotos al respecto, por favor? En cuanto a la entrega, cada producto tiene su propio tiempo de producción y esto depende de muchos factores como el material que se usa o la técnica de impresión. Te aseguramos que siempre que nos sea posible enviar los productos antes de lo previsto, lo hacemos encantados y esto ocurre a menudo. Sentimos que no haya sido tu caso especialmente con las etiquetas para productos que solicitaste en tu último pedido que llegaron 8 días más tarde de lo previsto. Compartiremos tu reclamación con el departamento adecuado. Estaremos pendientes de tu respuesta y de las fotos que nos mandarás contestando a este email, respecto a la calidad de nuestros productos. Gracias por tu colaboración.

Farmer Doll Spice Lables

9 Feb 2026 | Farmer D. |

Verified Buyer

What an absolute pleasure it was to deal with your support team and make my customised lables for my Spice Mixs. It didn’t matter who I dealt with, they were so patient, kind and helpful and made the whole experience enjoyable. I highly recommend VistaPrint to all my friends and anyone needing printing. I will definitely be using no other company. Vistaprint for life!

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

Frequently Asked Questions

Product labels are professional, informative stickers that you can put on everything you sell. They help you display your product contents and your brand - all in one go.

Yes, we offer recycled, kraft, clear, fluro yellow and fluro green material options. We also offer metallic materials like holographic, silver and gold.

Yes. If you plan to write on your product labels, we recommend picking the matte or kraft options (they’re the easiest to write on). If you really like the look of a gloss finish, we recommend using a permanent marker.

Our custom product labels are a great, durable option for indoor use and with dry-ingredient products. If your labels won’t come in contact with liquid, these are a great choice. If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing a glossy finish.

You can order a minimum of 4 product labels from our website and try them out before committing to a higher quantity.

First, think about your product, its features and the material that will be the best match. Our matte and glossy product labels are a great, durable option for indoor use with dry-ingredient products. If you want to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing our clear or vinyl materials and a glossy finish.

We offer a wide variety of options to help you pick the right shape, size and finish for your product labels. Explore our template gallery of customisable designs, pick a favourite and take it to our design studio to create a one-of-a-kind product label.

Your product label should always include the name of the product and the name of your company. You can also add other important (but space-saving) information like a short description of the product, your website address, social media usernames and more.