Ideas and Advice

Practical tips and inspirational stories about looking professional and unlocking opportunities

Business Tips

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Rooted in community: How Kelly Polanco stands out at local events

Rooted in community: How Kelly Polanco stands out at local events Estimated reading time: 4 minutes One of the best […]

How to turn your side hustle into a full-time job

Working on a passion project, earning extra money, becoming your own boss – there are many reasons to start up […]

Pivoting with purpose: From greenhouse to garden pizzeria

Small businesses constantly have to adapt, whether it’s a change in location or a logo adjustment. One business that’s no […]

How to work from home with kids

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

40 Ways to Thank Your Team and Your Customers

Saying thank you is important – it feels good, makes others feel good and is great for business. It needn’t […]

Focus on these five elements to ensure your perfect pitch

Pitching is an important way to gain new customers and grow your business but, if you really had to, could […]

How Aussie small businesses survived 2020

A global pandemic, bushfires, floods and a mouse plague – Aussies did it tough in 2020 and continue to do […]

Adapting to change: Serving up something new with food truck-inspired takeaway

Adapting to change: Serving up something new with food truck-inspired takeaway Estimated reading time: 7 minutes The COVID-19 pandemic threw […]

Marketing & Advertising

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Selling on Etsy: Tips for small business owners

The business world has been shifting to e-commerce for years. But that shift has definitely accelerated over the past 12 […]

The Power of Referrals: How Word-of-Mouth Marketing Can Accelerate Your Business.

Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]

How to write a marketing plan when you know nothing about marketing

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

Trade show booth must-haves: Everything you need to stand out at events

Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]

Trade show tips & advice

For a small business owner, trade shows can seem overwhelming. They often require a lot of additional work on top […]

12 ways to stand out at trade shows with business cards and more

Trade shows are full of opportunities for small businesses. They can bring in new customers, increase brand awareness and, if […]

15 free or low cost marketing ideas for small businesses

Dwania Peele, Owner and Executive Director of Canadian Small Business Women, a network that provides all the resources necessary to ensure […]

10 Business Owners that might not think they need a website (and why they do)

If you’re looking for a way to expand your reach and find new customers, it’s time to start thinking seriously […]

The 5 marketing materials you need to start a business

Marketing is one of the most important elements of successfully launching a new business. And to effectively market your business, […]

How to grow a small business in five steps

Starting a small business can be an exciting time. But launching your business is only one piece of the puzzle. […]

Local awareness on-the-go

Not all small business owners have brick-and-mortar shopfronts — so, you may have to get creative with where you hang […]

How to create a YouTube channel & playlist

If you have a smartphone, an internet connection and a Google account, you have everything you need to start a […]

How to optimise signage inside & outside your shopfront

When it comes to communicating with customers, the right signage can make a world of difference. Customers could potentially pass […]

A digital marketing checklist for small business owners

Digital marketing doesn’t have to be complex to be successful. With simple yet thoughtful planning, and a consistent branding approach, […]

Social media content guide for artisan small business owners

In this changing world, e-commerce and social media are more important than ever… especially for artisan business owners. With many […]

13 inexpensive marketing ideas for small business owners

Whether you’re a brand-new small business owner or a seasoned entrepreneur, it’s always a good idea to take advantage of […]

Stand out with these 4 custom labels and stickers hacks.

Are you doing enough to make your products and promotions stand out at events? Custom labels and stickers make it […]

Why you should wear your own branded clothing

When it comes to conveying a credible image, it goes without saying that you want to look presentable and professional. […]

Design Tips

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How to create (& use) a logo for your yoga studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for […]

Hiring a graphic designer: 6 times you should consult a pro

If you’re a small business owner, you’re probably used to wearing many hats – accountant, marketer, IT department. But in […]

Event branding: Give your recurring events a unique look

Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]

Working with a Designer: 5 Essential Tips to Get the Best Results

Working with a designer can help you create a polished website or a visually appealing piece of marketing. But like […]

Before you design your business card, ask yourself these 5 questions

Choice can be overwhelming. And while we’re pretty proud of the fact that we’re constantly adding new business card designs […]

What customers love – and loathe – in a business card

In an increasingly digital age, some might wonder whether business cards were getting a little old school. At the same […]

Guide to visual merchandising

If you run a business with a brick-and-mortar shop, the term “window of opportunity” couldn’t be more appropriate. Your window […]

Brochure design in 4 easy steps

Information brochures are a perfect choice for saying more about your company. They come in as many formats and designs […]

Business card size guide

A business card is a marketing classic for a reason – as a small business owner you’ve probably passed them […]

How to stand out at an outdoor event

How to stand out at an outdoor event Estimated reading time: 3 minutes Outdoor events, like craft fairs and farmers’ […]

Creative announcement ideas to share your next big milestone

Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]

How to create a logo for your gym or fitness studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]

Build a brand that builds a following

People love swag, whether it’s a souvenir T-shirt from their favourite brewery or a promotional tote bag from a local […]

Next-level product packaging

Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colours […]

Redesigning the look of your brand in 10 easy steps

When you first set up your business, you probably rushed to create a logo, a few business cards, and a […]

How to take professional photos at home

There’s a good chance your product and website photography is a customer’s first experience with your business. So the quality […]

How to make a banner for your business

Catch. The. Eye. It’s your first aim when promoting your business. And when it comes to attracting people’s attention from […]

How to choose the best font for your business card

Picture this: You open a business card template and type your small business name. It looks dwarfed against the white […]

Branding

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How to create brand guidelines

As your small business grows bigger, so do the opportunities for people to discover you for the first time. From […]

5 ways to make the most of your online shopfront

The space your business owns online is just as important as a brick-and-mortar space – even more so if you […]

10 things that make your business look unprofessional online

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

How to Write Your Business Pitch [ eBook ]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]

Should you rebrand your business in 2021?

If 2020 has shown us anything, it’s that the world – and small business – is constantly evolving. This past […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

How to create brand consistency online and offline

Image is everything when it comes to making a great business impression. Given that more and more people are going […]

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