Ideas and Advice

How to use video to connect with customers

Right now, more people than ever are working from home in order to combat the spread of COVID-19. But if […]

How to work from home with kids

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

40 Ways to Thank Your Team and Your Customers

Saying thank you is important – it feels good, makes others feel good and is great for business. It needn’t […]

Focus on these five elements to ensure your perfect pitch

Pitching is an important way to gain new customers and grow your business but, if you really had to, could […]

How to write a press release

There are many ways you can tell the world about exciting updates at your company. If you’re looking to create […]

How to come up with a business name

Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, […]

Shopfront sign ideas: How to attract customers to your shop

Whether your business is on a busy pedestrian thoroughfare or tucked away in a quiet street, the right types of […]

5 ways to use touch-free and remote payments

In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]

How to write a marketing plan when you know nothing about marketing

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

Trade show booth must-haves: Everything you need to stand out at events

Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]

Trade show tips & advice

For a small business owner, trade shows can seem overwhelming. They often require a lot of additional work on top […]

5 tips to grow your small business

If you’re a small business owner, chances are you like it that way. Sure, some dream of becoming the next […]

12 ways to stand out at trade shows with business cards and more

Trade shows are full of opportunities for small businesses. They can bring in new customers, increase brand awareness and, if […]

15 free or low cost marketing ideas for small businesses

Dwania Peele, Owner and Executive Director of Canadian Small Business Women, a network that provides all the resources necessary to ensure […]

10 Business Owners that might not think they need a website (and why they do)

If you’re looking for a way to expand your reach and find new customers, it’s time to start thinking seriously […]

Social media tips for small businesses

Lots of small businesses – and business owners – are on social media, but there’s a big difference between sharing […]

5 ways to make the most of your online shopfront

The space your business owns online is just as important as a brick-and-mortar space – even more so if you […]

10 things that make your business look unprofessional online

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

How to Write Your Business Pitch [ eBook ]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]

Branding for an event – what is it and where do you start?

How do you brand your business for an event – something like a farmer’s market, or a trade or craft […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

Customer communication in a newly-reopened world

As quarantine rules relax and small businesses start to reopen, it’s time to think about getting back to “business as […]

How to create brand consistency online and offline

Image is everything when it comes to making a great business impression. Given that more and more people are going […]

5 point-of-sale marketing tactics

Whether you run a retail shop or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]

10 golden rules for designing your business card

Prepare your design carefully, and your business card will make you look professional, build trust and set your company apart […]

How to choose the best font for your business card

Picture the scene: You open a text document and type your business name. It’s dwarfed by the white background, so […]

How to stand out at outdoor events and street fairs

Outdoor events are fertile ground for making meaningful connections, attracting new customers and building buzz around your business. But you […]

8 retail merchandising tips for your website

Even though they exist in different spaces and may serve different purposes, websites and physical shopfronts actually have a lot […]

Working with a Designer: 5 Essential Tips to Get the Best Results

Working with a designer can help you create a polished website or a visually appealing piece of marketing. But like […]

Before you design your business card, ask yourself these 5 questions

Choice can be overwhelming. And while we’re pretty proud of the fact that we’re constantly adding new business card designs […]

What customers love – and loathe – in a business card

In an increasingly digital age, some might wonder whether business cards were getting a little old school. At the same […]

Guide to visual merchandising

If you run a business with a brick-and-mortar shop, the term “window of opportunity” couldn’t be more appropriate. Your window […]

Quick tips to make your brochure great

Information brochures are a perfect choice for saying more about your company. They come in as many formats and designs […]

Vistaprint’s guide to sign design

When it comes to attracting attention for your small business, signs are an effective way to get your message across. […]

The Vistaprint Guide to Flyers

Well before phrases like “street marketing” and “canvassing” were invented, flyers were already viewed as a terrific way to get […]

What information should you include on your business card?

After reading this article, you’ll understand: What information you should add to your card How to arrange your contact details […]

How to take the perfect photo

IN THIS ARTICLE After reading this article, you will know: The equipment you’ll need Best time of day to take […]

How to pick the best photos for your Christmas cards

Step 1: Make your selection Collect all your favourite photos from this year. Browse through your phone, computer, social media […]

To stay top of mind this Christmas season, think outside the digital toolbox

The Christmas season is just around the corner. For many small businesses, that comes with something to celebrate — more […]

Five DIY ideas to make your Christmas marketing stand out

As a small business owner, you know that making connections with customers is important any time of the year. Thankfully, […]

What to Write in a Christmas Card · Vistaprint

It’s nearly that time of year again – we’ll soon be decking the halls and wrapping presents – so it’s […]

Christmas marketing strategies: a complete checklist

On a scale of one to ten, how organised are you for the upcoming Christmas rush? Whether you’re a confident […]

Christmas marketing tips

How to take the perfect photo

IN THIS ARTICLE After reading this article, you will know: The equipment you’ll need Best time of day to take […]

How to pick the best photos for your Christmas cards

Step 1: Make your selection Collect all your favourite photos from this year. Browse through your phone, computer, social media […]

Expert tips for a Christmas shopfront display on a budget

According to research, the average small business owner spends just a few hundred pounds decorating their shopfront window for the […]