Ideas and Advice

Practical tips and inspirational stories about looking professional and unlocking opportunities

Business Tips

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How to turn your side hustle into a full-time job

Working on a passion project, earning extra money, becoming your own boss – there are many reasons to start up […]

How to work from home with kids

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

40 Ways to Thank Your Team and Your Customers

Saying thank you is important – it feels good, makes others feel good and is great for business. It needn’t […]

Focus on these five elements to ensure your perfect pitch

Pitching is an important way to gain new customers and grow your business but, if you really had to, could […]

Think outside the shop with a fun footpath pop-up

Think outside the shop with a fun footpath pop-up Estimated reading time: 3 minutes This is the perfect time of […]

Transitioning from Zoom to desk: tips for heading back to the office.

After a year of remote working during the peak of the COVID-19 pandemic, statistics show that Australian’s are slowly adapting […]

5 tips for building trust & credibility as a small business owner

You pour your heart and soul into your business, but can others tell you’re the real deal? In a highly […]

Small business spotlight: Saffron & Rose Ice Cream

When Ali Kashani-Rafye took his family and their small ice cream business all the way from Iran to Los Angeles […]

Marketing & Advertising

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Selling on Etsy: Tips for small business owners

The business world has been shifting to e-commerce for years. But that shift has definitely accelerated over the past 12 […]

How to write a marketing plan when you know nothing about marketing

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

Trade show booth must-haves: Everything you need to stand out at events

Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]

Trade show tips & advice

For a small business owner, trade shows can seem overwhelming. They often require a lot of additional work on top […]

12 ways to stand out at trade shows with business cards and more

Trade shows are full of opportunities for small businesses. They can bring in new customers, increase brand awareness and, if […]

15 free or low cost marketing ideas for small businesses

Dwania Peele, Owner and Executive Director of Canadian Small Business Women, a network that provides all the resources necessary to ensure […]

10 Business Owners that might not think they need a website (and why they do)

If you’re looking for a way to expand your reach and find new customers, it’s time to start thinking seriously […]

The 5 marketing materials you need to start a business

Marketing is one of the most important elements of successfully launching a new business. And to effectively market your business, […]

Design Tips

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Hiring a graphic designer: 6 times you should consult a pro

If you’re a small business owner, you’re probably used to wearing many hats – accountant, marketer, IT department. But in […]

How to stand out at outdoor events and street fairs

Outdoor events are fertile ground for making meaningful connections, attracting new customers and building buzz around your business. But you […]

8 retail merchandising tips for your website

Even though they exist in different spaces and may serve different purposes, websites and physical shopfronts actually have a lot […]

Working with a Designer: 5 Essential Tips to Get the Best Results

Working with a designer can help you create a polished website or a visually appealing piece of marketing. But like […]

Before you design your business card, ask yourself these 5 questions

Choice can be overwhelming. And while we’re pretty proud of the fact that we’re constantly adding new business card designs […]

What customers love – and loathe – in a business card

In an increasingly digital age, some might wonder whether business cards were getting a little old school. At the same […]

Guide to visual merchandising

If you run a business with a brick-and-mortar shop, the term “window of opportunity” couldn’t be more appropriate. Your window […]

Brochure design in 4 easy steps

Information brochures are a perfect choice for saying more about your company. They come in as many formats and designs […]

How to create (& use) a logo for your yoga studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for […]

How to create a logo for your gym or fitness studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]

Build a brand that builds a following

People love swag, whether it’s a souvenir T-shirt from their favourite brewery or a promotional tote bag from a local […]

Next-level product packaging

Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colours […]

Redesigning the look of your brand in 10 easy steps

When you first set up your business, you probably rushed to create a logo, a few business cards, and a […]

How to take professional photos at home

There’s a good chance your product and website photography is a customer’s first experience with your business. So the quality […]

The Power of Referrals: How Word-of-Mouth Marketing Can Accelerate Your Business.

Would you go to a hairdresser without a recommendation from a friend? What about having someone do your accounting? According […]

How to choose the best font for your business card

Picture this: You open a business card template and type your small business name. It looks dwarfed against the white […]

10 golden rules for designing your business card

A business card represents the next step in making your small business dream a reality. For many potential customers, it’s […]

Vistaprint’s guide to sign design

When it comes to attracting attention for your small business, signs are an effective way to get your message across. […]

Branding

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5 ways to make the most of your online shopfront

The space your business owns online is just as important as a brick-and-mortar space – even more so if you […]

10 things that make your business look unprofessional online

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

How to Write Your Business Pitch [ eBook ]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]

Branding for an event – what is it and where do you start?

How do you brand your business for an event – something like a farmer’s market, or a trade or craft […]

Should you rebrand your business in 2021?

If 2020 has shown us anything, it’s that the world – and small business – is constantly evolving. This past […]

How to create brand guidelines

As your small business grows bigger, so do the opportunities for people to discover you for the first time. From […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

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