Ideas & Advice
A small business blog with helpful tips, practical advice and inspirational stories.
Exclusive Interview: Meet the Maker of Worthy Cause
Meet the Maker behind Worthy Cause – Rick Cohen, a driven social entrepreneur who has turned his passion for helping […]
VistaPrint Hobby to Hustle Report: What it takes to turn your passion into a business
Hobbies can be so much more than just pastimes. They provide a refreshing escape from our daily routine, allowing us […]
Adding social media icons on business cards — and why social media is important for businesses
These days, just about everyone is on social media, from gaming grannies to foodies documenting their dining. For small businesses, […]
Four inspiring brands led by mums share their success stories
Small businesses are the spirit of our community. At VistaPrint, we’re proud to celebrate business owners who have turned their […]
New data reveals the true meaning of Christmas for small businesses
The busiest time of year for small business owners Christmas is a time of celebrations and festivities when end-of-year parties […]
NAIDOC Week 2022: Celebrating Indigenous business
NAIDOC Week is here and to celebrate, we’re showcasing some amazing Indigenous-owned businesses. Torres Strait Island and Aboriginal businesses are […]
Shining a light on LGBTQ+ owned businesses
The LGBTQ+ community is filled with inspiring people and stories; from dreamers and go-getters to innovators and trailblazers. And although […]
Everything you need to know about TikTok for small business
Social media is one of the best places to market your small business and connect with your customers while driving […]
VistaPrint 2025 Small Business Report
As the design and marketing partner to small businesses around the world, we know that the start of a new […]
How to start a small business from home: A step-by-step guide
Tired of the 9-to-5 grind? Sick of office politics, endless commutes and building someone else’s dream? Starting your own small […]
How small business owners can celebrate (& honour) Pride Month
June is Global Pride Month…and as a small business owner, it’s a great time to show your support of the […]
Live the entrepreneur life: 75 small business ideas to get you started in 2025
You’re all set for a new venture. You’re just not sure what that should be. Fear not. Help is at […]
5 steps to starting a business with confidence
Getting the ball rolling on your new small business idea is an exciting time. Ideas are flowing, tasks are lining […]
Your ultimate guide to the 12 common types of printing
Source: via Bank Phrom on Unsplash You might have a piece of history sitting right at home. No, it’s not […]
Exclusive Interview: Meet the Makers of Brentos
Meet the Makers behind the inspiring brand that is Brentos. Founded by Australian Brent Turner and French-Canadian Tash Leemburg, the […]
Small businesses prioritise marketing & customer acquisition despite current climate
While the lingering impact of the pandemic and new economic headwinds are creating uncertainty for small businesses, our latest research […]
7 ways to increase small business customer engagement
You’ve probably heard the term ‘customer engagement’ while marketing your small business. Customer engagement encompasses all of the ways you […]
7 ways eateries can use QR codes
Estimated reading time: 3 minutes QR codes have made a comeback in the last few years — they’ve proven to […]
How to create a user persona
Across every industry, across every nation, business people are asking the same question: “What do my customers want?” Never has […]
The different types of digital marketing (and how to use them)
Digital marketing can seem overwhelming. With so many channels, it’s tough to know where to begin. What exactly do SEO […]
35 creative advertising ideas (and why they work)
Advertising is an integral part of building a brand. It helps get the word out about who you are, and […]
The complete guide to brochure and flyer sizes
Think you know everything there is to know about flyers? Seems like there’s not too much to understand—they’re the papers […]
Four major forms of social media advertising—and which platforms support them
If your customers are on social media – and let’s face it, they are – your brand’s ads also need […]
How to develop a successful social media strategy in 7 simple steps
“Strategy” may sound formal and calculating (and a strange companion for “social”) but a social media strategy is really all […]
What is sports marketing and how to launch a successful campaign
Sports marketing is how businesses level the playing field of commerce. For athletic organisations, sports marketing not only sells tickets […]
A guide to local marketing: 10 offline marketing strategies to leverage events near you
From vibrant fairs and electrifying concerts to adrenaline-pumping sports events and bustling trade shows, the event marketing landscape is ripe […]
17 outdoor signage ideas for your small business
When it comes to communicating with customers, the best type of signs can make a world of difference. Potential customers […]
The principles of marketing, and why they’re important
Whatever business you run, you’ll need a marketing strategy – and it’s likely to be informed by the principles of marketing. […]
How to design a brochure: the ultimate guide
Whether you’re trying to drive traffic into a new gym location, showcase a property for sale or get the word […]
50 ideas to increase store traffic during sports events
Sports events bring together communities of fans to share their excitement. And as a part of that fan community, small […]
Marketing trends of 2025: from AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the ‘tried and true’. This year, it’s about blending retro vibes […]
Stickers for small business: Your complete marketing guide
These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]
Wow your customers with custom small business packaging
Have you ever received a package that popped with colour and personality? As a business owner, you no doubt want […]
How to pick effective small business packaging that fits your brand
You deserve packaging that’s as powerful as your products. From sending out online orders to bagging up in-store purchases, custom […]
How promotional merch can turn your customers into brand advocates
These days, digital connections offer lots of value to brands — but there’s just something special about engaging with people […]
Which types of websites and layouts are best for your business?
As a small business owner, you know your website is a direct reflection of your brand. And with a vast […]
Three female-led brands on starting a business, loving the work and inspiring others
Building a business takes passion, resilience and a deep love for what you do. This International Women’s Day, we’re celebrating […]
How to create canvas prints online
Turning memories into personalised wall art: how to create canvas prints online Redecorating your space is always an exciting time. […]
Baby announcement ideas: how to introduce the newest member of your family
Your bundle of joy has arrived! Now that you’re settling in at home, we have a feeling you’ll want to […]
How to choose wedding invitation wording and design
Your wedding invitations aren’t just pieces of paper; they’re special messengers of your big day. They set the tone, spark […]
Valentine’s Day Card Messages: How to write the perfect Valentine’s Day Card
Valentine’s Day is around the block. You’ve set the date, planned your outfit and can’t stop daydreaming about the big […]
Creative announcement ideas to share your next big milestone
Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]
5 creative Christmas packaging ideas
When it comes to Christmas wrapping or packaging, what’s on the outside should be just as special as what’s on […]
50 Christmas card message ideas
It’s nearly that time of year again, and we’ll soon be decking the halls, wrapping presents and celebrating with loved […]
9 fresh font trends for 2025
As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to […]
8 exciting packaging design trends for 2025
The packaging design trends for 2025 are all about creativity, confidence and having a little fun. Whether incorporating clever cutouts, […]
Top 10 graphic design trends to experiment with in 2025
As we approach a new year, fresh, bold and creative graphic design trends are taking the spotlight. Here’s the exciting […]
How to create the perfect mug: A step-by-step guide
There’s nothing quite like that first sip of your morning coffee, especially from your favourite mug. You may not realise […]
Peach Fuzz, the Pantone Color of the Year 2024: Everything you need to know
The Pantone Color Institute still knows how to keep the stylish crowd — from designers to fashionistas, marketers to artists […]
A guide to types of business card paper
Embarking on the creation of your business card involves much more than simply placing your contact details on a piece […]
Brochure design in 4 easy steps
Custom brochures are a great way to share more about your business – in a format that your customers will […]
Sticker size and shape guide
Stickers may seem small, but they pack a punch when it comes to marketing. These sticky wonders have the potential […]
A complete guide to print banner sizes
Whether you’re setting up a stall, sprucing up your storefront or launching a new location, banners are a great way […]
9 powerful colour trends for 2024
If you’ve ever worn pink to lift your spirits or black to feel confident, you know how colours can influence […]
10 best marketing trends for 2024
As we step into 2024, the marketing landscape is buzzing with fresh, innovative ideas. Marketers are getting creative and discovering […]
9 innovative web design trends for 2024
In the face of an automated future, these 2024 website design trends are brimming with personality. While we haven’t quite […]
8 expressive logo design trends for 2024
Though tech experts and digitally savvy creatives have long heralded a future powered by artificial intelligence, 2023 was the year […]
9 Innovative business card trends for 2025
As we all look towards 2025, we can’t help but notice the innovative business card trends that are giving a […]
The 12 best colour combinations for business cards
Business cards are all about making connections. Much more than simply eye-catching, the right colour combinations on business cards are […]
7 inspiring colour trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]
7 top business card design trends in 2024
Check out the latest version of this article and the top business card design trends for 2025 here. Based on the […]
7 stunning web design trends for 2025
In 2025, web design trends are all about breaking boundaries and embracing creativity. From floating objects that defy structure to […]
Logo maker: Why you should use an online logo creator
Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]
Branding glossary: Key terms every business owner should know
You’ve probably heard the word ‘branding’ thrown around constantly – especially since starting your small business. And though you might […]
Should you rebrand your business in 2022?
The world — and the world of small business — is constantly evolving. Maybe you started out as just a […]
How to create brand guidelines
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]
10 things that make your business look unprofessional online
Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]
How to Write Your Business Pitch [ eBook ]
As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]
Marketing vs. branding: what’s the difference?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
44 logo colour combinations to inspire your next logo design
Every brand needs a colour palette for its logo. Even if yours is black and white or a few shades […]