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Roll Labels

From restocks to big shipments, take your high-volume branding to the next level with custom roll labels. For smaller quantities, explore our waterproof roll labels and sheet stickers. See details
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Brand all of your bestsellers easily with custom roll labels.

  • NEW: Custom shapes
  • 15 size options
  • 4 standard shapes – custom shapes available
  • Best for higher quantities
  • Made from ethically sourced materials

Made for busy days

Want to create a professional look for big batches of products and packaging, without the stress? Our custom sticker rolls are a great option for businesses working with higher-volume inventories or fast-moving stock. And with your labels in a roll, you can save space in your drawer, pantry or work station. Quality, convenience and cost-effectiveness – all rolled into one.

Versatile & customisable

Our custom roll labels are available in multiple sizes and shapes to suit your needs. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. You can even create a custom size and shape to ensure your labels come out just right.

Intuitive design experience

Ready to start? If you chose a custom shape or size, upload your design to begin. If you went with a standard shape and size, you can upload your own design or browse our customisable templates. Once you're happy, we’ll handle the rest and your personalised roll labels will arrive ready to impress. Printing label rolls has never been so easy!

Vistaprint offers Roll Labels design templates in assorted styles.
custom roll labels

Reviews

(498 reviews)
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Reviewed by 498 customers

Cute
7 May 2026 | Criss C. |
Verified Buyer
Love these stickers and glad that I was able to buy them on a roll fro better value

Stickers are great
7 May 2026 | Scott S. |
Verified Buyer
Arrived quickly, great quality - will order again

Dull and disappointing
6 May 2026 | Nerilee L. |
Verified Buyer
I sent a vibrant, high quality graphic and received some very dull stickers as a result
Response from Vistaprint Customer Care Team:
Thank you for your feedback, and we’re sorry to hear the stickers didn’t meet your expectations. We understand how disappointing it is when vibrant artwork doesn’t translate as expected in print. For best results, we recommend converting your design to CMYK color format, as this is the standard used in printing and can help achieve more accurate color output. We’d love to take a closer look and assist further. Could you please reply to this email with a photo of the stickers? This will help us review the issue and support you appropriately.

Perfect labels
6 May 2026 | Jamie J. |
Verified Buyer
My clinic needed these labels for donated gift bags I put together for a charity raffle day. I made a kids lucky dip in the side and each bag was sealed with the label. It worked a treat. Thank you.

LO JERKY
5 May 2026 | Marsitta M. |
Verified Buyer
Amazing product very happy with design and speedy delivery!!! Will be reordering

Displaying Reviews 1-5

Frequently Asked Questions

Our paper and white plastic roll labels are printed on white backgrounds, but you can add a different background colour or pattern onto your design if you prefer. Our full-colour printing means that you can print on as much (or as little) of your sticker as you’d like.

You can order a minimum of 100 roll labels from our website.

Paper roll labels are a great, durable option for indoor use. If your sticker won’t come into contact with liquid, these are a great choice. If you intend to use your custom label rolls on products that contain (or are exposed to) oil, lubricants or cold temperatures, our waterproof roll labels are both oil and water-resistant.

After selecting your preferred shape, size, paper stock and quantity, click on the "Upload design" button. We accept the following file formats: .pdf, .ai, .jpeg, .png, .doc and .ppt. Then, drag and drop your preferred design or upload it from your gallery. Our design studio will automatically detect elements that need attention, like empty text fields or low-quality images – so you can enjoy a more streamlined editing process. After you've reviewed your design, tick off the checklist and proceed to checkout.

When creating a custom sticker shape, you should choose a size that's closest to your desired final product. The measurements featured on our site for custom shapes are a rough guide and a designer will confirm your design and dimensions with you during our Upload & Go process. For example, when you select a 5 x 5 cm label, your exact sticker measurement might be closer to 5 x 5.6 cm, depending on your design. If you have any questions about choosing the right sized label for your products and packaging, our team is here to help.

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  • Australia