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Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Explore fully customisable design templates and an easy design upload. For smaller quantities, explore our waterproof roll labels and sheet stickers.
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Create stunning packages and products that make a great first impression.

  • 15 size options
  • 4 shape options
  • NEW! Custom shapes available
  • Quantities from 100 to 5000
  • Best for higher quantities
  • Upload and Go design process
  • Made from ethically sourced materials

Looking for an easy and effective way to turn bags, boxes, jars and bottles into branded masterpieces? Our roll labels are a great option for businesses working with higher-volume inventories. You can choose from an assortment of materials, including options for dry goods or liquids. Plus, your labels will arrive coiled around a roll so they’re convenient to use and store within smaller spaces. Ready to get started? Explore our assortment of fully customisable design options. Once you’ve found your favourite, make it yours by adding all your custom touches. We’ll take care of the rest, professionally printing your design onto the material of your choice. Your roll labels will arrive ready looking crisp, polished and ready to impress.

Vistaprint offers Roll Labels design templates in assorted styles.
custom roll labels

Reviews

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Ratings Distribution

Reviewed by 397 customers

Roll labels

16 Jan 2026 | John A. | Verified Buyer
Just what we needed for our honey really good product

Handy

10 Jan 2026 | Joanne B. | Verified Buyer
I place them on previously published books and on the back of letter correspondence. Love them.

Roll Labels

6 Jan 2026 | Belinda T. | Verified Buyer
Fantastic product and good value for money. Designing was a breeze and Vistaprint were fairly quick to get them printed and sent to me. Highly recommend

Labels

6 Jan 2026 | Isobelle K. | Verified Buyer
Love them

Roll Labels

5 Jan 2026 | Juliana B. | Verified Buyer
Printing on the labels was a lot smaller than expected and didn't seem to be consistent with the preview pic. Paid $20. 00 for express postage and still took 10+ business days to arrive and was days before even being dispatched.
Response from Vistaprint Customer Care Team:
Thank you for your review of the Roll Labels. We are sorry to hear that the size of the printing was smaller than expected and the delivery was late. We want to assure you that this is not typical of our delivery and processing, and an unexpected production issue caused the delay. Regarding the size of the printing, in the future, we suggest that you request a "PDF proof" of your design before completing the order: www.vistaprint.con.au/customer-care/help-center/360052259371/. This is available in the editing studio, and when viewed at 100%, it will show you what the document will look like when printed. We have taken action on your account, and a follow-up email with more details will be sent to you. We recommend placing a new order for a larger size sticker or changing the size of the design or font size. Furthermore, we hope this helps.

Displaying Reviews 1-5

Frequently Asked Questions

Our paper and white plastic roll labels are printed on white backgrounds – but that doesn’t mean you’re limited in colour options and designs! Our full-colour printing means that you can print on as much (or as little) of your sticker as you’d like.

You can order a minimum of 100 roll labels from our website.

Paper roll labels are a great, durable option for indoor use. If your sticker won’t come into contact with liquid, these are a great choice. If you intend to use your custom label rolls on products that contain (or are exposed to) oil, lubricants or cold temperatures, our waterproof roll labels are both oil and water-resistant.

With Upload & Go, our design experts will turn your logo or image into a custom-shaped label design. We'll ask you to upload your image file and then we'll get to work. We'll email you a design to review within four hours. You can approve it as is or request edits to make it perfect. Once it's approved, we'll be able to print, package and deliver your stickers to you.

When creating a custom sticker shape, you should choose a size that's closest to your desired final product. The measurements featured on our site for custom shapes are a rough guide and a designer will confirm your design and dimensions with you during our Upload & Go process. For example, when you select a 5 x 5 cm label, your exact sticker measurement might be closer to 5 x 5.6 cm, depending on your design. If you have any questions about choosing the right sized label for your products and packaging, our team is here to help.