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When it comes to conveying a credible image, it goes without saying that you want to look presentable and professional. But if you really want people to believe in you, you need to show that you – and your team – believe in yourselves. A really effective and visual way to do this is by creating and wearing your own branded clothing.
Read on to see why your own clothing line can actually boost your bottom line.
It inspires confidence
Even if only on an unconscious level, when people see that you take pride in your business, it goes a long way in convincing them that you’ll want to do a good job for them. If customers see that you take your business personally and care about making a great impression, it’s a natural expectation that you’ll deliver on your promises.
It makes people feel safe
If you visit people’s homes to carry out your work, the need for trust and credibility is even more important. It’s essential that your customers feel they – and their homes – are in safe hands. Wearing branded clothing is a visual reminder that you are a well-established business and you take your work seriously.
It creates team spirit…
It’s so important to have a team that is truly on board with your values – whether it’s your customer service commitment or your policies on using certain types of materials, methods or approaches in the products and services you offer. Having your team members wear branded clothing helps them internalise your values and truly step into the role of representing your business when they’re on the job – as well as feeling like part of a team and a community.
… And it shows
Having a unified team with a core set of values shows in the way you interact with customers – and if they’re all wearing your brand with pride, the impact will be even greater. A cohesive look for your team helps reassure customers that no matter who they speak to, if they’re representing your business, they can expect a great level of service.
It helps people promote you
Branded clothing doesn’t only have to be for you and your team, some customers might like them too. Consider giving them away as gifts – everyone loves a comfy tee, even if it’s just for a run on the weekend. And just think of the free publicity you’ll get! Some cafes and bars even sell branded clothing, so they can actually be a whole other business opportunity too.
If you want to make a great impression, reassure customers and get more credibility for your business, branded clothing is a great option to consider. What better way to build your brand than wearing it with pride?