Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Marketing vs. branding: what’s the difference?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
44 logo colour combinations to inspire your next logo design
Every brand needs a colour palette for its logo. Even if yours is black and white or a few shades […]
The Brand Identity Prism: What it is and how to use it
The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]
Logo maker: Why you should use an online logo creator
Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]
How to create brand guidelines
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]
Our customers share tips on how to get the most from stickers and labels
Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]
The best fonts for business cards
Picture this: You open a business card template and type your small business’s name. It looks tiny against the white […]
10 things that make your business look unprofessional online
Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]
How to Write Your Business Pitch [ eBook ]
As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]