Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What is brand identity? Develop a great one with our free downloadable worksheet
Brand identity is the special sauce that makes your business instantly recognisable and memorable. Just like your personal identity makes […]
Types of packaging boxes and bags: How to choose the best for your brand
Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]
Branding colours: Everything you need to choose your brand’s colour palette
Ever noticed how Chase, Citibank and similar brands all use blue? That’s no coincidence; they understand how powerful colour psychology […]
Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]
What is sustainable packaging? A guide for small businesses
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]
What is brand packaging? Why it works and how to do it well
Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]
Marketing vs. branding: what’s the difference?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
44 logo colour combinations to inspire your next logo design
Every brand needs a colour palette for its logo. Even if yours is black and white or a few shades […]
The Brand Identity Prism: What it is and how to use it
The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]
Logo maker: Why you should use an online logo creator
Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]
How to create brand guidelines
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]
Our customers share tips on how to get the most from stickers and labels
Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]