Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.

Barbiecore trend: a woman wearing a hot pink hoodie

Barbiecore branding and the rise of hot pink

What comes to mind when you think of pink? Is it the colour of frilly dresses, fun cocktails and Valentine’s […]

Logo maker: Why you should use an online logo creator

Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]

How to choose brand colors using color theory

Colour theory can play an important role in your small business branding. Colours carry meaning, and the colours you choose […]

Branding made for word-of-mouth marketing

As a small business owner, there are plenty of things you can do to make your brand stand out. But […]

Redesign resolution: A new look sparks a brand transformation

MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]

Branding glossary: Key terms every business owner should know

You’ve probably heard the word ‘branding’ thrown around constantly – especially since starting your small business. And though you might […]

Should you rebrand your business in 2022?

The world — and the world of small business — is constantly evolving. Maybe you started out as just a […]

How to create brand guidelines

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

The best fonts for business cards

Picture this: You open a business card template and type your small business’s name. It looks tiny against the white […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

10 things that make your business look unprofessional online

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

How to Write Your Business Pitch [ eBook ]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]

5 point-of-sale marketing tactics

Whether you run a retail shop or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]