Branding

Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.

Food mascots, best food mascots examples

Behind 8 of food branding’s most iconic mascots

We’re constantly surrounded by advertising, an inescapable whirl of words, colours and images. But it wasn’t always this way. Back […]

Poke business employees wearing branded T-shirts.

How to create a strong brand personality (and why it’s important)

How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]

Hands exchanging a branded card and gift box with coordinated colors and logo, representing strong brand presentation

What is brand equity and why it’s important for your business

Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]

Open brand guidelines booklet showing color palette, logo versions and visual identity elements for a real estate brand

What is brand identity? Develop a great one with our free downloadable worksheet

Brand identity is the special sauce that makes your business instantly recognisable and memorable. Just like your personal identity makes […]

Types Of Packaging For Building Your Brand

Types of packaging boxes and bags: How to choose the best for your brand

Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]

Discover how to pick brand colors that connect with customers and build trust. Find out how.

Branding colours: Everything you need to choose your brand’s colour palette

Ever noticed how Chase, Citibank and similar brands all use blue? That’s no coincidence; they understand how powerful colour psychology […]

Master niche marketing with actionable steps to define your niche, build trust through niche branding, create stronger connections and scale strategically.

Learn the power of niche marketing: Loyalty, trust and visibility

Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]

What Is Sustainable Packaging

What is sustainable packaging? A guide for small businesses

If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]

Colorful assortment of branded ice cream jars with logo stickers showcasing creative brand packaging."

What is brand packaging? Why it works and how to do it well

Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]

Illustration in gray and orange tones depicting a man viewing an orange bottle on his phone, matching ads on posters and a computer screen—visualizing what is marketing and branding.

Marketing vs. branding: what’s the difference?

When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]

44 logo colour combinations to inspire your next logo design

Every brand needs a colour palette for its logo. Even if yours is black and white or a few shades […]

The brand prism and how to use it

The Brand Identity Prism: What it is and how to use it

The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]