Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What is sustainable packaging? A guide for small businesses
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]
What is brand packaging? Why it works and how to do it well
Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]
Marketing vs. branding: what’s the difference?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
44 logo colour combinations to inspire your next logo design
Every brand needs a colour palette for its logo. Even if yours is black and white or a few shades […]
The Brand Identity Prism: What it is and how to use it
The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]
What is brand marketing? And how to create a brand marketing strategy.
Brand marketing. Two words you’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the colour of frilly dresses, fun cocktails and Valentine’s […]
Logo maker: Why you should use an online logo creator
Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]
How to choose brand colours using colour theory
Colour theory can play an important role in your small business branding. Colours carry meaning, and the colours you choose […]
Branding made for word-of-mouth marketing
As a small business owner, there are plenty of things you can do to make your brand stand out. But […]
Branding glossary: Key terms every business owner should know
You’ve probably heard the word ‘branding’ thrown around constantly – especially since starting your small business. And though you might […]
Should you rebrand your business in 2022?
The world — and the world of small business — is constantly evolving. Maybe you started out as just a […]