Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How to create nutrition labels: A guide for beginners
Whether you’re selling cookies at a farmers market or scaling a home-based hot sauce brand, learning how to create nutrition […]
What is brand marketing? And how to create a brand marketing strategy
Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]
Behind 8 of food branding’s most iconic mascots
We’re constantly surrounded by advertising, an inescapable whirl of words, colours and images. But it wasn’t always this way. Back […]
How to create a strong brand personality (and why it’s important)
How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]
What is brand equity and why it’s important for your business
Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]
What is brand identity? Develop a great one with our free downloadable worksheet
Brand identity is the special sauce that makes your business instantly recognisable and memorable. Just like your personal identity makes […]
Types of packaging boxes and bags: How to choose the best for your brand
Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]
Branding colours: Everything you need to choose your brand’s colour palette
Ever noticed how Chase, Citibank and similar brands all use blue? That’s no coincidence; they understand how powerful colour psychology […]
Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]
What is sustainable packaging? A guide for small businesses
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]