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Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Explore fully customisable design templates and an easy design upload. For smaller quantities, explore our waterproof roll labels and sheet stickers.
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Create stunning packages and products that make a great first impression.

  • 15 size options
  • 4 shape options
  • NEW! Custom shapes available
  • Quantities from 100 to 5000
  • Best for higher quantities
  • Upload and Go design process
  • Made from ethically sourced materials

Looking for an easy and effective way to turn bags, boxes, jars and bottles into branded masterpieces? Our roll labels are a great option for businesses working with higher-volume inventories. You can choose from an assortment of materials, including options for dry goods or liquids. Plus, your labels will arrive coiled around a roll so they’re convenient to use and store within smaller spaces. Ready to get started? Explore our assortment of fully customisable design options. Once you’ve found your favourite, make it yours by adding all your custom touches. We’ll take care of the rest, professionally printing your design onto the material of your choice. Your roll labels will arrive ready looking crisp, polished and ready to impress.

Vistaprint offers Roll Labels design templates in assorted styles.
custom roll labels

Reviews

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Ratings Distribution

Reviewed by 392 customers

Amazing labels

2 Jan 2026 | Isabelle p. | Verified Buyer
So cost effective & great labels.

My third purchase and I

30 Dec 2025 | Michelle B. | Verified Buyer
My third purchase and I can not be happier with the stickers you made for my cafe The Soulful Cafe Thankyou🙏

Stickers

30 Dec 2025 | sabrina m. | Verified Buyer
Very happy with the stickers but found it a little pricey

Great Roll Labels

30 Dec 2025 | Exquisitive | Verified Buyer
I’m really happy with the roll labels from Vistaprint. The print quality is sharp, colours are vibrant, and they look very professional on my packaging. The labels adhere well without peeling, and the roll format makes them quick and easy to use when packing orders.

Jam jar labels

29 Dec 2025 | Karen T. | Verified Buyer
Perfect labels for hubby's wonderful jam. Great Christmas gift for a guy who has everything! Thank you.

Displaying Reviews 1-5

Frequently Asked Questions

Our paper and white plastic roll labels are printed on white backgrounds – but that doesn’t mean you’re limited in colour options and designs! Our full-colour printing means that you can print on as much (or as little) of your sticker as you’d like.

You can order a minimum of 100 roll labels from our website.

Paper roll labels are a great, durable option for indoor use. If your sticker won’t come into contact with liquid, these are a great choice. If you intend to use your custom label rolls on products that contain (or are exposed to) oil, lubricants or cold temperatures, our waterproof roll labels are both oil and water-resistant.

With Upload & Go, our design experts will turn your logo or image into a custom-shaped label design. We'll ask you to upload your image file and then we'll get to work. We'll email you a design to review within four hours. You can approve it as is or request edits to make it perfect. Once it's approved, we'll be able to print, package and deliver your stickers to you.

When creating a custom sticker shape, you should choose a size that's closest to your desired final product. The measurements featured on our site for custom shapes are a rough guide and a designer will confirm your design and dimensions with you during our Upload & Go process. For example, when you select a 5 x 5 cm label, your exact sticker measurement might be closer to 5 x 5.6 cm, depending on your design. If you have any questions about choosing the right sized label for your products and packaging, our team is here to help.