Marketing & Advertising

You have an amazing small business. And now, it’s time to let the world know about it with marketing tools and an advertising strategy. From business cards to branded merch, we’ll walk you through everything you need to know about marketing your small business so you can attract new customers.


Stand out with these 4 custom labels and stickers hacks.

Are you doing enough to make your products and promotions stand out at events? Custom labels and stickers make it […]

Why you should wear your own branded clothing

When it comes to conveying a credible image, it goes without saying that you want to look presentable and professional. […]

How to write a clear marketing message that helps you stand out at events

Without a doubt, talking face-to-face with your customers is the most effective way to deliver a clear product message. Sharing […]

The Power of Referrals: How Word-of-Mouth Marketing Can Accelerate Your Business.

Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]

Social media tips for small business

We chatted with three experts from VistaCreate, a free tool that makes it fast and easy to create stand-out social […]

How (and why) small businesses should use YouTube cards

Now that you’ve created a YouTube channel and filmed a few videos, it’s time to add cards to each one before you […]

Postcard marketing ideas: 9 effective uses of postcards

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]

5 shop front sign ideas: How to attract customers to your shop

Whether your business is on a busy pedestrian thoroughfare or tucked away on a quiet street, the right types of […]

8 website merchandising tips for your online shop front

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]

How to write a marketing plan when you know nothing about marketing

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

Trade show booth must-haves: Everything you need to stand out at events

Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]

Trade show tips & advice

For a small business owner, trade shows can seem overwhelming. They often require a lot of additional work on top […]