Signage to capture a crowd
Marketing must-haves
Stand out with unique marketing
Wear your brand – wherever you go
Look and feel like a local legend with custom marketing materials
Ready to promote your business and turn local connections into loyal customers? Hyperlocal marketing is your secret to success. An eye-catching outdoor banner can attract the attention of your local community and invite them to stop, look and shop at your store. Plus, displaying signs in high-traffic areas spotlights your business and increases the visibility of your presence in the community.
But it's not just about bright, vibrant outdoor advertising – smaller print marketing materials like postcards, brochures and flyers also make powerful local marketing tools. You can add them to branded giveaways, send them in the mail or hand them out at local events such as market stalls or trade shows so you can get your brand into potential customers’ hands.
Merchandise is also another local advertising essential. People love freebies – and branded T-shirts, tote bags and hats are like mini billboards that everyone can wear and share around your neighbourhood. Plus, custom merch doesn’t just build a sense of loyalty among your customers, it also helps to spread the word about your business in your local community (and beyond).
Need help designing a cohesive set of marketing materials for your local business? We’re here to make the process as simple as possible – with expert design help ready if you need it. Check out our design services or reach out to our customer service team.
Frequently asked questions
A: Absolutely. To ensure your local advertising is effective, you need to first establish a strong brand identity. An eye-catching logo, memorable brand name and strong colour palette are great ways to get your business noticed and remembered. Once you have a clear understanding of your branding, you can then start designing your custom marketing materials including signage, merch and more. Creating a cohesive suite of marketing materials will help you to spread your brand message, promote your services and attract local attention to your business. And if you need any help with your branding, you can check out our design services.
A: Print marketing materials are an effective way to make local connections in your community. From bold signage to custom flyers and captivating postcards that you can share in your local neighbourhood, there are so many ways to spread your brand message. You can even create giveaways with custom merch including T-shirts, tote bags and pens – hand them out to potential customers at markets, trade shows and community events.
A: The answer will depend on your business needs and budget. That’s why VistaPrint offers a wide range of outdoor signage to suit a variety of business types, sizes and industries. It’s important to understand the audience that you’re targeting, the services or offers that you want to promote and the places that you would like to advertise such as storefronts, vehicles or lawns. Once you have decided on the specifics of your advertising needs, you can then start choosing the signage that best suits your branding such as vinyl banners, window decals or outdoor A-frames.
A: Yes! Outdoor advertising remains an effective form of marketing for local businesses. By displaying your branded signage in high-traffic areas, you can increase the visibility of your advertising to ensure your business gets the attention it deserves. You can also use outdoor advertising to promote your business at events, trade shows and market stalls.
A: Here are a few tips and tricks to keep in mind when marketing your business to a small community:
- Flyers and postcards: Try placing these on bulletin boards at local cafes, libraries or other community centres. Make sure they’re easy to read and share important information about your business to potential customers. Try showcasing special offers or upcoming events to encourage local residents to stop by and support your business.
- Local events and markets: Try setting up a stall at your local market to spotlight your brand and introduce your business to the local community. You can even create branded giveaways or hand out flyers to potential customers, so they have something to remember you by (long after the market is over).
- Word-of-mouth marketing: Encourage customers to spread the word about your business to their friends, family and community. You can also offer gift certificates or loyalty cards to provide an incentive for customers to choose your business (again and again).