Sticker size and shape guide

Estimated reading time: 10 minutes

Stickers may seem small, but they pack a punch when it comes to marketing. These sticky wonders have the potential to grab attention, promote your brand and deliver messages in a fun and memorable way. But here’s the secret sauce: one sticker dimension doesn’t fit all; to make sure your stickers serve their purpose, you have to choose the correct sticker size and shape. In this article, we’ll guide you through some key things to know and consider to help create your perfect stickers. Let’s get started!

What is the standard sticker size (in cm, mm and inches)?  

In Australia, the average sticker sizes are typically measured in centimetres (cm). The most popular ones are:

  • Small: 2-5 cm (about 20-50 mm, 0.8-2 inches) in diameter or width.
  • Medium: 5-10 cm (about 50-100 mm, 2-3.9 inches) in diameter or width.
  • Large: 10-30 cm (about 100-300 mm, 3.9-11.8 inches) in diameter or width.
  • Extra-large: 30-60 cm & above (about 300-600 mm, 11.8-23.6 inches & above) in diameter or width.

What are the most popular sticker shapes?

Stickers come in a wide range of shapes, and the popularity of certain shapes can vary based on specific preferences and branding needs. However, there are a few sticker shapes that are quite popular:

  • Circle: Circle stickers provide a classic and visually appealing shape. They’re perfect as product labels for jars, bottles, boxes and even coffee cups. Want to showcase your sale prices, discounts or special offers? Stick them on your products or shelf edges. And let’s not forget their versatility for events like birthdays, baby showers and weddings. Plus, these stickers come in a lot of size options. Explore the variety of our circle sticker sizes to find your perfect fit (more on this soon!)
  • Rectangle: Rectangular stickers are traditional in shape that works well for displaying information. They provide ample space for clear and concise messaging, making them ideal for labelling products (with descriptions), packaging or even serving as address labels for shipping. Need name stickers, business card stickers or event badges? Rectangular stickers have got you covered in these spaces too. Check out the wide range of sizes our rectangle stickers come in, in the sticker sizes chart below.
  • Rounded rectangle: The rounded rectangle shape combines the classic rectangular design with softened edges. Use these stickers to create eye-catching name tags and IDs to add a professional touch to product packaging (such as cosmetics and food items).
  • Oval: Oval stickers have a unique shape that stands out from the traditional options. You can use them as branding and logo stickers for giveaways and swag bags or as labels for food packaging (like bottles, jars, containers, etc.). Oval stickers are also great for warning and safety labels, and they make fantastic decorative additions when placed on laptops, water bottles, notebooks and more.
  • Square: Square stickers have a clean and versatile design that is both modern and timeless. They provide a balanced and symmetrical look, making them suitable for logos, branding elements and product labels.
  • Custom: Custom-shaped stickers, such as die-cut or kiss-cut stickers, are designed to fit literally any shape you want! This feature makes them popular for brand identity and promotional materials. Whether you need slogan stickers, phone or laptop stickers or product packaging stickers to add that extra personality, custom-shaped stickers have got you covered.

Sticker size and shape guide

Welcome to our handy sticker size and shape chart! At VistaPrint, we understand the importance of finding the perfect sticker to meet your unique business needs. That’s why we offer a wide range of sticker sizes and shapes that are carefully curated to cater to a variety of purposes. Here we go:

Sticker shapeSticker size in cmSticker size in mmSticker size in inches
Circle (best for: envelope/packaging seals, retail pricing, stationery for
birthdays, weddings)
3.8 x 3.8 cm38 x 38 mm1.5 x 1.5 inches
5 x 5 cm50 x 50 mm2 x 2 inches
6 x 6 cm60 x 60 mm2.4 x 2.4 inches
7 x 7 cm70 x 70 mm2.8 x 2.8 inches
7.6 x 7.6 cm76 x 76 mm3 x 3 inches
8 x 8 cm80 x 80 mm3.1 x 3.1 inches
9 x 9 cm90 x 90 mm3.5 x 3.5 inches
10 x 10 cm100 x 100 mm4 x 4 inches
Rounded Rectangle (best for: name tags & IDs, product packaging like cosmetics,
food, etc.)
8.7 x 4.9 cm
87 x 49 mm
3.4 x 1.9 inches
10.2 x 7.6 cm102 x 76 mm4 x 3 inches
Oval (best for: branding & logo stickers for giveaways, swag bags, warning & safety labels, laptop stickers)7.6 x 5.1 cm
76 x 51 mm

3 x 2 inches
12.7 x 7.6 cm127 x 76 mm5 x 3 inches
Square (best for: food
packaging labels)
5 x 5 cm50 x 50 mm2 x 2 inches
6 x 6 cm60 x 60 mm2.4 x 2.4 inches
7 x 7 cm70 x 70 mm2.8 x 2.8 inches
7.6 x 7.6 cm76 x 76 mm3 x 3 inches
8 x 8 cm80 x 80 mm3.1 x 3.1 inches
9 x 9 cm90 x 90 mm3.5 x 3.5 inches
10 x 10 cm100 x 100 mm4 x 4 inches
Rectangle (best for: name stickers, business card stickers, event badges)7.4 x 5.3 cm74 x 53 mm3 x 3 inches
10 x 5 cm100 x 50 mm3.9 x 2 inches
10 x 12 cm100 x 120 mm3.9 x 4.7 inches
10.5 x 7.4 cm105 x 74 mm4.1 x 2.9 inches
15 x 7.5 cm150 x 75 mm5.9 x 2.9 inches
Custom (best for: slogan stickers, fun product stickers)5 x 5 cm50 x 50 mm2 x 2 inches
6 x 6 cm60 x 60 mm2.4 x 2.4 inches
7 x 7 cm70 x 70 mm2.8 x 2.8 inches
8 x 8 cm80 x 80 cm3.1 x 3.1 inches
9 x 9 cm90 x 90 mm3.5 x 3.5 inches
10 x 10 cm100 x 100 mm4 x 4 inches

At VistaPrint, we have various sticker types available in the shapes and sizes mentioned above. Check them out below:

  • Sheet Stickers: New to using stickers for professional branding? Start here. Our sheet stickers come in circle, rounded rectangle and oval shapes. The sheet stickers size range lies between 3.8 x 3.8 cm and 12.7 x 7.6 cm.
  • Kiss Cut Stickers: Our kiss cut stickers are available in different sizes (5 x 5 cm to 10 x 10 cm) and shapes (circle, rectangle, square and custom), providing you with versatility and creative freedom. These stickers are individually cut within the border of the sticker, making them easy to peel and apply. They are great for branding, packaging or adding a personal touch to gifts.
  • Die Cut Stickers: With our die cut stickers, you have the option to select from a wide range of sizes (from 5 x 5 cm to 10 x 10 cm) and custom shapes. These stickers are precisely cut around the contour of your design, creating a unique and professional look. They are perfect for logos or creating eye-catching promotional materials.
  • Holographic Stickers: Our holographic stickers are available in sizes 5 x 5 cm to 15 x 7.5 cm and square, circle and custom shapes. Bold and electric, the unique vinyl material changes colour when it catches the light, for a cool 3D, rainbow-effect. These single stickers are excellent for branding or adding a touch of flair to your personal belongings.

VistaPrint Tip

Working with a higher volume? Consider using roll labels. With these sticker rolls, you can quickly and effortlessly apply stickers in bulk to products, packaging and more.

Design guidelines

Understanding the design guidelines is crucial when it comes to creating your own personalised stickers. Whether you’re choosing from the thousands of templates (created by our talented designers!) or uploading your own design, it’s important to consider factors like sticker sizes for printing and other printing guidelines. For example, it’s recommended to have at least 300 dots per inch as your sticker size in pixels (i.e., the image resolution) for optimal results. Plus, it’s good to ensure you upload the design file in a standard format (like .jpg, .jpeg, .jfif, .bmp, .png, .gif, etc.).

(Before we dive into the guidelines: the measurements shared below are specific to our 3.8 x 3.8 cm circle sheet stickers. For our other options, the bleed and safe printing areas are proportionate to their actual sizes. If you need more information, you can always refer to the specs and templates tab on our sticker product pages.)

Bleed Area: 43 mm x 43 mm

If you have a background colour or pattern, make sure it extends slightly beyond the actual size of the sticker. This ensures that even if the stickers are cut slightly off centre, you won’t end up with unwanted white borders. By extending the design into the bleed area, you can achieve a seamless and professional look for your stickers.

Trim Size: 38 x 38 mm

The trim size refers to the final dimensions of your stickers after they have been cut. However, we recommend checking the safe printing area when finalising your design to make sure that important elements are not too close to the edges.

Safe Printing Area: 33 x 33 mm

You probably have any important text or design elements within this area, which isn’t much smaller than the actual size of the sticker. To guarantee nothing gets cut off, keep everything inside this box.x

Personalised stickers: FAQs

What is the maximum and minimum size for a sticker?

The maximum and minimum sizes for stickers can vary depending on your specific needs and the printing capabilities of different providers. However, as a general guideline, the maximum size for a sticker is often around 60 cm x 90 cm (think: truck or van advertisement), while the minimum size can be as small as 3.8 cm x 3.8 cm (think: labelling small items such as cosmetics and jewellery).

What size is an A2, A3, A4, A5 or an A6 sticker?

The A-series paper sizes are widely used for stickers. Here is a sticker size chart for A2, A3, A4, A5 and A6 stickers:

Sticker size (A-series)Sticker size in cmSticker size in mmSticker size in inches
A242 x 59.4 cm420 x 594 mm16.5 x 23.4 inches
A329.7 x 42 cm297 x 420 mm11.7 x 16.5 inches
A421 x 29.7 cm210 x 297 mm8.3 x 11.7 inches
A514.8 x 21 cm148 x 210 mm5.8 x 8.3 inches

How big is a 2 x 2 inches sticker?

A 2 x 2 inches sticker is about the size of a delicious Oreo cookie! More specifically, it’s about 5 x 5 cm or 50 x 50 mm.

What is the size of a sheet sticker in mm?

The dimensions of individual stickers on a sheet sticker can vary based on the design and layout. However, a common size is around 38 x 38 mm (i.e., 3.8 x 3.8 cm or 1.5 x 1.5 inches). This size provides a good balance between visibility and practicality, allowing you to create multiple stickers that can easily be peeled off and used individually.

Which type of sticker is best suited for walls?

Removable vinyl stickers are a good choice for wall applications due to their versatility and ease of use.

Another option worth considering for surface branding is window decals. These decals are designed to stick to glass surfaces, such as windows, and can add a unique touch to your space. They are easy to apply and remove, making them a great choice for temporary or seasonal wall branding.

What is the ideal sticker size for clothing?

The ideal sticker size for clothing depends on your sticker design, garment size and placement. For clothing stickers, common sizes are typically around 3.8-5 cm (38-50 mm or 1.5-2 inches) in diameter or width. Oval and circle shapes are the most popular choices in this category. Their rounded shapes complement the curves and contours of clothing, creating a balanced look. Plus, these shapes are less likely to catch on fabrics or corners, making them practical for everyday wear.