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Roll Labels

From restocks to big shipments, take your high-volume branding to the next level with custom roll labels. For smaller quantities, explore our waterproof roll labels and sheet stickers. See details
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Brand all of your bestsellers easily with custom roll labels.

  • NEW: Custom shapes
  • 15 size options
  • 4 standard shapes – custom shapes available
  • Best for higher quantities
  • Made from ethically sourced materials

Made for busy days

Want to create a professional look for big batches of products and packaging, without the stress? Our custom sticker rolls are a great option for businesses working with higher-volume inventories or fast-moving stock. And with your labels in a roll, you can save space in your drawer, pantry or work station. Quality, convenience and cost-effectiveness – all rolled into one.

Versatile & customisable

Our custom roll labels are available in multiple sizes and shapes to suit your needs. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. You can even create a custom size and shape to ensure your labels come out just right.

Intuitive design experience

Ready to start? If you chose a custom shape or size, upload your design to begin. If you went with a standard shape and size, you can upload your own design or browse our customisable templates. Once you're happy, we’ll handle the rest and your personalised roll labels will arrive ready to impress. Printing label rolls has never been so easy!

Vistaprint offers Roll Labels design templates in assorted styles.

Vistaprint offers Roll Labels design templates in assorted styles.
custom roll labels

Reviews

(484 reviews)
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Reviewed by 484 customers

Outstanding product
21 Apr 2026 | Larrisa s. |
Verified Buyer
We love our new stickers, they are easy to use, bright, clear and perfect! Highly recommend

Easy to use
21 Apr 2026 | Meg M. |
Verified Buyer
I love how it’s on a roll and I can pop it next to my ribbons and just roll out the stickers making my life easier!

The worst
16 Apr 2026 | Hassan D. |
Verified Buyer
Very bad didn't work as a QR code
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback with us. We are sincerely sorry to hear that the QR code on your Roll Labels is not working as expected. Upon checking your order, we can confirm that the size selected was our smallest offering at 3 x 3 cm. Our records indicate that the uploaded design was left in the middle of the label without being adjusted to fill the print area. Because our printing process is automated, the labels were produced exactly as the design was positioned in the studio. This resulted in the QR code being printed too small to be scanned properly. To help our team review the final result, please respond directly to this email and share a few clear images of the Roll Labels you received showing the print. Once we have those images, we will be happy to look into the best way to assist you. We look forward to hearing from you.

Amazing!
15 Apr 2026 | Michelle J. |
Verified Buyer
The stickers were so bright and beautiful. I used a lower res picture and I was worried they might be grainy but they were soooooo good! Thanks!

Fast, efficient and easy to
15 Apr 2026 | Maria A. |
Verified Buyer
Fast, efficient and easy to use website. Good to navigate. Products arrived in a timely manner and products are of quality. Super happy.

Displaying Reviews 1-5

Frequently Asked Questions

Our paper and white plastic roll labels are printed on white backgrounds, but you can add a different background colour or pattern onto your design if you prefer. Our full-colour printing means that you can print on as much (or as little) of your sticker as you’d like.

You can order a minimum of 100 roll labels from our website.

Paper roll labels are a great, durable option for indoor use. If your sticker won’t come into contact with liquid, these are a great choice. If you intend to use your custom label rolls on products that contain (or are exposed to) oil, lubricants or cold temperatures, our waterproof roll labels are both oil and water-resistant.

After selecting your preferred shape, size, paper stock and quantity, click on the "Upload design" button. We accept the following file formats: .pdf, .ai, .jpeg, .png, .doc and .ppt. Then, drag and drop your preferred design or upload it from your gallery. Our design studio will automatically detect elements that need attention, like empty text fields or low-quality images – so you can enjoy a more streamlined editing process. After you've reviewed your design, tick off the checklist and proceed to checkout.

When creating a custom sticker shape, you should choose a size that's closest to your desired final product. The measurements featured on our site for custom shapes are a rough guide and a designer will confirm your design and dimensions with you during our Upload & Go process. For example, when you select a 5 x 5 cm label, your exact sticker measurement might be closer to 5 x 5.6 cm, depending on your design. If you have any questions about choosing the right sized label for your products and packaging, our team is here to help.

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