When it comes to communicating with customers, the best type of signs can make a world of difference. Potential customers pass by your storefront daily—so make sure you’re grabbing their attention with the right outdoor signage.
Whether it’s a wall decal in your boutique’s fitting room or a poster on your coffee shop window, there are so many ways brick-and-mortar businesses can use signs to reach customers. In this article, we share 17 outdoor signage ideas—10 traditional outdoor sign ideas and seven less conventional ones—to draw inspiration from and draw customers in.
- Outdoor signage is essential for attracting and engaging customers in physical spaces like storefronts and entryways.
- You can use outdoor signage to highlight areas like windows, entrances and curbside pickup zones to share key info.
- Some of the best traditional outdoor business sign ideas include A-frame signs, window decals, hanging blade signs and flags for visibility.
- Unconventional outdoor business sign ideas include interactive chalkboards, augmented reality signs, plantable signs and 3D sculptures for added creativity.
- To pick the right outdoor business sign ideas for event marketing, consider your business goals, target audience and location to enhance visibility and impact.
Where should you use outdoor signs?
- Set the stage in the entry: Hanging a sign above your entryway door is a great place to start. You can also consider using a sidewalk sign, flag or retractable banner to grab pedestrian attention. Make sure to check with your town on local rules and regulations for outdoor signs for business, especially if it takes up part of the sidewalk.
- Highlight your windows: Use window decals on the inside or outside of your windows. Post your store hours, phone number and website with custom window decals. Posters and foam boards also work well for messages on your window. For example, try encouraging customers to shop local!
- Get your message curbside: Got a designated curbside pickup zone or parking spots? Mark them with a flag or an A-frame sign so customers know where to pull in.
- Go above and beyond: Do you offer delivery or provide in-home services? Promote your small business with a car magnet or door decal.
10 traditional outdoor signage ideas for small businesses
1. Classic A-frame signs
In the realm of small business marketing, A-frame signs stand tall—well, as tall as its compact size allows. This outdoor sign is a masterclass in simplicity and effectiveness. It’s the old-school way of catching an eye without the bells and whistles of modern tech.
A classic A-frame sign to promote an exhibition; Source: Sticky Monster Lab
Pros? The A-frame is budget-friendly—music to the ears of small business owners. It’s also portable, relatively easy to read and great for sharing messages that change regularly (just flip the board or wipe it down for the new day’s promotion).
But, there are cons. Space is limited, so your message needs to be concise and impactful. It’s also vulnerable to weather—a strong wind could be its temporary demise.
This type of outdoor signage is a boon for businesses that thrive on spontaneity and daily updates. Think bustling cafes with ever-changing menus, quirky bookshops with daily quotes or boutique stores showcasing seasonal offers.
To jazz up the classic A-frame sign, why not throw a curveball at its traditional shape? Think outside the box—or in this case, outside the typical rectangle. Imagine a sign that echoes the essence of your business. Take a leaf out of Flow Yoga’s book: they reshaped their sign to mimic a yoga pose.
Creative outdoor A-frame sign by Flow Yoga; Source: 99designs by Vista
2. Window decals and graphics
Another small business marketing classic is custom window decals. Window decals are essentially vinyl stickers, but calling them ‘stickers’ hardly does them justice. They adhere to business windows, transforming them from plain glass panes to vibrant, eye-catching displays.
Window decals, a great outdoor signage idea for a bakery; Source: VistaPrint
Widely used—but never overused—this outdoor business sign idea is one of the most versatile of them all. You get to flaunt your services, flash your operating hours and trumpet those can’t-miss promotions, all without taking up an extra inch of sidewalk space. They’re perfect for the minimalist who loves to maximise impact.
However, it’s a balancing act. The design needs to hit that sweet spot—too busy and it’s visual chaos; too sparse and it might as well be invisible.
Creative use of window decals by Playtype to announce a sale; Source: Pinterest
Check out how Playtype nailed their window decal game. To snag the glances of those strolling by and broadcast their summer sale, they went big—literally. Plastering “Going, Going, Gone” in colossal, unmissable letters across their front window, they turned a simple sale announcement into a head-turning visual shout.
A more affordable alternative for this outdoor business sign idea would be custom posters—equally as effective, for just a fraction of the price, as you save money on putting these signs up.
3. Hanging blade signs
Hanging blade signs aren’t just any signs. They’re double-sided beacons that extend from your building. Their superpower? Visibility. They’re seen from both sides, making them perfect for streets where foot and vehicle traffic come from every direction.
A Ganni hanging blade sign; Source: Pinterest
The appeal of hanging blade signs is their efficiency. Compact yet noticeable, the offer just enough space to showcase your brand or message clearly. Think of them as the epitome of ‘less is more’ in the outdoor signage world.
But, keep it simple. Overcomplicated designs or too much text can quickly become overwhelming and ineffective. And remember, they need to be securely installed.
Ideal for cafes, boutique shops and any business that needs to stand out in a crowded street, hanging blade signs are a straightforward yet impactful way to say, “Look, here we are,” without extra fluff.
To amplify the “Look, here we are” effect of hanging blade signs, ditch the traditional rectangular and circle shape of this outdoor signage and add a literal arrow pointing in your store’s location.
A hanging blade sign that points in the direction of Collingwood Yards; Source: TCYK
4. Monument signs
Standing independently at ground level, monument signs are typically crafted from materials like stone, wood or brick. They exude a sense of permanence and prestige.
UnCommons monument sign in Las Vegas, Nevada, Source: RSMDesign
Monument signs are all about making a solid statement. While they do take up space and require a bit of an investment, the payoff is a timeless and imposing presence that aligns perfectly with businesses seeking to project an image of reliability and class.
This outdoor sign idea is perfect for professional offices, upscale boutiques or any business aiming to make a lasting impression.
5. Flags
Feather flags are the dynamic dancers of the signage world, always in motion, hard to ignore. They flutter. They wave. They grab attention in a way that static signs only dream of.
Outdoor flag to promote your business; Source: VistaPrint
Flags are a smart pick for several reasons. They’re versatile—change them as often as you like to reflect sales, seasons or new products. They’re also highly visible, even from a distance, making them ideal for drawing attention to your location.
But, remember, flags are at the mercy of the weather. No wind? Your message might not get the attention it deserves. And they need regular maintenance to stay looking fresh and vibrant.
6. Vinyl banners
On to vinyl banners: the big, bold megaphones of the sign world. These are large, durable banners that you can drape on the exterior of your building. They’re like the billboards of the small business sector, impossible to miss and screaming your message loud and clear.
Vinyl banners are the perfect canvas for any message—grand openings, mega sales or a buzzworthy event of the season. And when it comes to size, they’re as flexible as your imagination and wall space allow.
Vinyl banners to promote your small business; Source: VistaPrint
A word of caution with vinyl signs: design is crucial. A cluttered banner is a missed opportunity. Also, they need to be secured properly. No one wants a flyaway banner.
7. LED message boards
Shifting gears to LED message boards—the high-tech heralds of the outdoor sign family. These are dynamic digital canvases that light up your message in vibrant colours. With the ability to display both scrolling and static messages, they’re a dream for businesses that love to keep their content fresh and timely.
The allure of LED message boards? Flexibility and visibility. Update your promotions, greetings or information in real-time, and catch eyes day and night thanks to bright, illuminated displays.
However, they do require a bit more of an investment, both financially and in terms of content management. And, they need to fit your brand—too flashy might not always be classy and worse could be dangerously distracting if not well placed.
8. Neon signs
Since we’ve already touched the subject of outdoor signage that glows in the dark, let’s illuminate the concept of neon signs.
A neon outdoor sign to announce that the business is open; Source: Etsy
The vibrant glow of neon signs offers a retro vibe that can set the mood and personality of your business. It creates an atmosphere as much as visibility. But, neon signs are not for every business. They fit a specific aesthetic and can be pricier than traditional sign options. Plus, they require maintenance to keep their glow.
This outdoor signage idea is great for restaurants, bars or any business that comes alive in the evening.
Neon signs hold a secret power in today’s social media-driven world. An Instagram-worthy neon masterpiece can become a backdrop for countless customer selfies that they share online, enhancing your brand awareness.
An outdoor neon sign by La Bodega Negra in London by benakt via Instagram
9. Post and panel or yard signs
Two posts firmly supporting a panel that proudly displays your business information—yard signs are outdoor signage that gets straight to the point.
What makes these signs a smart choice? They’re incredibly versatile and can fit almost any business setting. Whether marking the entrance of a parking lot, guiding customers to your storefront or simply standing as a beacon of information, they do their job effectively. It’s ideal for businesses with a practical approach, like professional offices, medical clinics or retail complexes.
Simple post and panel signs; Source: VistaPrint
The beauty of these custom signs lies in their simplicity. They’re easy to read, uncluttered and direct. However, their simplicity also demands thoughtful design—the right balance of information, graphics and brand colours to catch the eye without overwhelming it.
Not sure where to start with clean, effective design? Check out our ultimate guide and learn how to design a sign that fits your business needs.
10. Awning signs (a.k.a. Canopy)
Finally, let’s talk about awning or canopy tents. These are the multitaskers of signage, offering much more than just a nameplate. Picture a stylish fabric awning stretching over your storefront, emblazoned with your business name and logo. It’s a sign, a brand statement and a shelter all rolled into one.
An awning sign design by Requena Office via Behance
Ideal for cafes, boutique stores or any business aiming for a cosy, inviting entrance, awning signs serve dual purposes. They not only announce your presence but also enhance the customer experience right from the doorstep, saying, “Welcome, we’ve been expecting you.”
Seven more unconventional, creative outdoor signage ideas for small businesses
11. Interactive chalkboard signs
Dive into the realm of the unconventional with interactive chalkboard signs. This concept transforms a simple chalkboard into an engaging, communal canvas. Positioned outside your business with your name and logo at the top, the rest of the space invites passersby to contribute their drawings or messages.
Interactive chalkboard sign by Sarah Crowley & Charlotte Fliegner; Source: Collab Cubed
Interactive chalkboard sign by Sarah Crowley & Charlotte Fliegner; Source: Collab Cubed
It’s a dynamic, ever-changing sign that not only captures attention but also fosters a sense of community and interaction, often becoming a hotspot for social media shares and photo ops.
To encourage interactions with this outdoor signage and broaden the reach of your initiative, create a habit of regularly sharing the drawings and messages your clients leave on the chalkboard.
12. Augmented reality signs
Augmented reality (AR) signs are where signage meets cutting-edge technology. By incorporating AR through a mobile app, these signs come alive when viewed through a smartphone. Imagine passersby pointing their phones at your sign, and suddenly, it animates, showcasing your products or services in a dynamic, interactive way.
AR outdoor signage to promote SCAD by Vanessa Brown via Behance
This approach might require more effort and resources, making it a bit challenging for smaller businesses. However, for those willing to invest in this innovative technology, AR signs offer a unique opportunity to stand out. They bridge the gap between digital and physical realms, offering an immersive ‘phygital’ experience that captivates and impresses.
13. Plantable signs
Plantable signs are a breath of fresh air in the world of outdoor advertising, blending eco-consciousness with marketing. These signs are crafted from biodegradable materials embedded with seeds. The concept is simple yet impactful: people can take a piece of the sign, plant it and watch as flowers or herbs grow.
Outdoor signage made with seed paper; Source: Kavi
This type of sign does more than just convey a message; it creates a living, growing representation of your brand. It’s an innovative way to leave a lasting, positive impression, showing your commitment to sustainability and the environment (one of the biggest marketing trends at the moment).
This type of outdoor signage might not be the most durable, so make sure to cover your sign to protect it from water damage until you’re ready to plant.
14. Puzzle signs
Puzzle signs add an element of intrigue and interaction to the traditional concept of signs. Imagine a sign that features a puzzle, riddle or brain teaser—it’s not just a sign, it’s a challenge that invites passersby to stop and engage.
This approach turns your sign into an interactive experience. The idea is to captivate potential customers with a puzzle that, once solved, offers a small reward like a discount or a free sample. It’s a clever way to draw people in and give them a memorable experience with your brand.
15. Optical illusion signs
Optical illusion signs take the art of signage to a mesmerising new level. By incorporating designs that play tricks on the eye, these signs are not just informative but also intriguing works of art. They capture the attention of passersby, inviting them to take a closer look and engage with the illusion.
Optical illusion outdoor signage; Source: Pinterest
These signs are particularly effective in creating social media buzz. People love sharing unique and interesting experiences. Optical illusion signs provide just that. Photos of your sign quickly become viral on platforms like Instagram, drawing wider attention to your brand.
16. Local art showcase signs
Local art showcase signs represent a beautiful fusion of business and creativity. By collaborating with local artists, businesses can create unique signs that are more than informational; they’re art. This approach supports the local art community and ensures your signage is distinctive and deeply rooted in the local culture.
17. 3D sculpture signs
3D sculpture signs take the idea of outdoor signage into a whole new dimension. Moving beyond the traditional flat signs, these three-dimensional sculptures capture the essence of your business in a bold and tangible way. Imagine a giant coffee cup perched outside a café or an oversized book marking the entrance of a bookstore.
Giant 3D sculpture sign to promote a cafe; Source: Three Point
These signs are attention-grabbers. They create a landmark—a visual treat and a clear indicator of what your business is about. They add depth, visually and conceptually, to your storefront, making your business not just a location but a part of the local landscape.
This is a sign to spice up your business’ outdoor signage…
And there you have it—a kaleidoscope of outdoor business sign ideas that stretch far beyond the ordinary. From the practical elegance of traditional signs like custom banners to the boundary-pushing creativity of unconventional ones, the possibilities are as limitless as your imagination. Whether you’re aiming to echo the local vibe with art showcase signs, create a buzz with optical illusions or stay rooted with classic neon, each idea offers a unique way to elevate your brand’s presence on the street.
Remember, your sign is more than just a label; it’s the first handshake, the first conversation and the first impression. It’s an opportunity to tell your story, engage your audience and leave a mark in their memories. So choose wisely, think creatively and let your sign do more than just exist—let it resonate.
With these ideas in your arsenal, you’re not just putting up a sign. You’re opening a new chapter in your business’s journey. So go ahead, pick the one that speaks your language, and watch as your business becomes not just a spot on the map, but a destination for the hearts of your community.
Outdoor business sign ideas FAQs
What is the best outdoor signage?
The best outdoor signage depends on your business needs and location. For clear visibility and impact, consider A-frame signs or window decals—they’re simple, cost-effective and versatile. If you want to make your business stand out at events, custom table covers and custom table cloths are perfect for booths, adding a professional touch and branding opportunities. These types of signage can make your space feel cohesive and inviting, enhancing your presence in both high-traffic areas and at events.
How to design an outdoor sign?
Designing an outdoor sign is all about making sure it’s clear, attractive and easy to read from a distance. Start with simple, bold fonts and a concise message that communicates your business or offer quickly. To ensure your design pops, use the right signage design tips for optimal font choices, layout and spacing. Also, make sure your logo and branding colours are prominent so passersby instantly recognise your business. Don’t overcrowd the sign—focus on keeping it clean and to the point!
What is the best material to make an outdoor sign?
The best material for outdoor signs depends on durability and the conditions your sign will face. Common materials include vinyl, which is weather-resistant and great for banners, and aluminum, which is strong and ideal for long-term use in various weather conditions. For temporary events, coroplast (a lightweight, corrugated plastic) is a good option. Be sure to choose a material that can handle exposure to the elements and maintain its vibrant look.
How do I make my business sign stand out?
To make your business sign stand out, focus on signage colours that grab attention and align with your brand’s personality. Bright, contrasting colours will make your sign more noticeable from a distance, while your brand colours help maintain consistency and recognition. Pair this with bold fonts, clear messaging and unique shapes or designs that reflect your business style.
