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Custom Product Labels

Printed in Australia
Add professional and informative product labels to everything you sell. Explore fully customisable design templates and an easy design upload. See details
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Give customers the info they need with custom product labels.

  • NEW: Holographic & recycled materials
  • 26 size options
  • 10 material options
  • 7 shape options
  • Quantities from 4 to 4,800+

Informative, iconic branding

Say more with your packaging. From bottles to pouches, our custom product labels provide all the space you need to share important info with customers. Plus, they make it easier for customers to spot your products on shelves and in stores. Just add your logo, branding and product information – then peel, stick and stand out.

So many ways to make it yours

Our custom product labels are available in multiple sizes and materials to suit a range of needs. Think bottle labels with nutritional facts, ingredients and other key details. Or, create care labels to help customers look after their clothing and textiles. Whatever you’re selling, we offer labels in different shapes so you can create packaging that’s as unique as your products. Plus, you can order a minimum of four labels to sample options before committing to a larger quantity.

So easy to design

Product label printing has never been easier: First, choose your preferred shape, size, material and quantity. Then, explore our assortment of fully-customisable design templates or upload an original product label design. Next, add all your custom touches. We’ll take care of the rest, professionally printing and delivering your order. Your branded product labels will arrive with self-stick adhesive backing, looking crisp, polished and ready to impress.

Vistaprint offers Custom Product Labels design templates in assorted styles.

Reviews

(887 reviews)
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Reviewed by 887 customers

Lovely labels
9 June 2026 | Ros F. |
Verified Buyer
My bottle labels from Vistaprint are exactly what I wanted, glossy, bright & they stick very well to my bottles. I am extremely happy! Thank you

Fast service
9 June 2026 | Christine W. |
Verified Buyer
This is a repeat order and Im always impressed that it arrives promptly and is excellent quality.

Perfect
8 June 2026 | alena f. |
Verified Buyer
Clear printing and good quality.

Logo Labels
6 June 2026 | Jules J. |
Verified Buyer
Good quality and prompt delivery… everything ran smoothly

Business Logo Stickers
4 June 2026 | Simone H. |
Verified Buyer
Super happy with how my logo stickers printed! Great quality, great price :)

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently Asked Questions

Product labels are professional, informative stickers that you can put on
everything you sell. They help you display your product contents and your
brand - all in one go.

Yes, we offer recycled, kraft, clear, fluro yellow and fluro green material options. We also offer metallic materials like holographic, silver and gold.

Yes. If you plan to write on your product labels, we recommend picking our matte, kraft or recycled options (they’re the easiest to write on). If you really like the look of a gloss material, we recommend using a permanent marker.fv

Our custom product labels are a great, durable option for indoor use and with dry-ingredient products.
If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing our clear, vinyl or glossy materials.

You can order a minimum of 4 product labels from our website and try
them out before committing to a higher quantity.

First, think about your product and its features. Next, pinpoint what information would be most useful to customers, like nutritional facts and ingredients for food and beverages, care instructions for clothing and so on.

Then, choose a material that matches your branding, storage and handling needs. Please see FAQ 4 for more information. Once all that’s settled, think about extra details you can add to your labels, like a short product description, your social media handle or a QR code leading to your website – the possibilities are endless!

We offer a wide variety of options to help you pick the right shape, size and material for your product labels. Explore our template gallery of customisable designs, pick a favourite and take it to our design studio to create a one-of-a-kind product label.

Your product label should always include the name of the product and the name of your company. You can also add other important (but space-saving) information like a short description of the product, your website address, social media usernames and more.

Choose Country

  • Australia